Target Audience Magazine Research (Elle)

Elle is a prevalent lifestyle magazine that targets an audience of young women ranging from the ages of 16-30, as the magazine title itself translates to "she". Through its use of various marketing techniques including partnerships and a fair balance of media and digital content, Elle has successfully become the largest fashion and lifestyle magazine worldwide.


Partnerships:

One marketing technique this wildly popular magazine tackles is partnerships with other companies that help to boost sales and get the consumers more involved with not only browsing trends in print publications, but going out to buy them too. Elle is partnered with RetailMeNot to use beacon marketing, a concept where mobile devices are involved in your shopping experience so that the places you're hoping to buy from have discounts, suggestions, and other push notifications to pop up on your phone. There were also editor-picked style recommendations available in store in places such as Guess and Levi's. This is proven to be effective because it allows for people to go out and buy the magazines in locations nearby, additionally purchasing from brand partners included in the magazine's issue at a discounted price. It is said that through this technique, Elle was able to target 25 million customers between audiences of their partner companies.



Elle Weekender Event:

Another marketing technique used by Elle magazine is holding a promotional event called Elle Weekender in London. Through this event, there are various hands-on fashion experiences, beauty workshops, speeches/talks with celebrities, journalists, authors, designers, and much more. Elle offered styling sessions with editors, workout sessions with a Lululemon wellness studio, crystal healing sessions, and your own style shoot with the shoe company, Sorel, just to name a few. Add in the opportunity for discounts and shopping opportunities from all your favorite brands, Elle is able to market their company extremely well. Taking advantage of various celebrities and large companies, Elle is able to draw in an audience of readers and fashion lovers alike who will enjoy the festivities and have a positive outlook on Elle, going back to their magazine for more. This event was held for the first time last year, with its most recent 3-day extravaganza on November 30th-December 2nd.



Social Media Accounts:

Lastly, Elle takes advantage of various forms of social media including management of Instagram, Twitter, and Facebook accounts. On Instagram, they consistently post around 3 or more photos a day, relevant to the latest celebrity news or fashion trends. As for their twitter account, they are consistently tweeting throughout the day, redirecting fans of the media to articles written on elle.com. By keeping up-to-date with the distribution of information and entertainment and taking advantage of the internet, they're able to attract a wider audience of youths, along with the majority of the population who is on social media. It prompts not only a greater interest in the content Elle magazine is distributing, but it may make people more likely to go out and buy the print copy to find out more about what the company has to offer.

In the case of my own magazine, I could integrate the social media part of marketing into my magazine similar to the way Elle does through social media accounts. I could make an Instagram that promotes Belle Fleur and its fashion and lifestyle aspects that will draw in more readers. I could also create partnerships with other fashion companies that will help both of us sell our products and earn more buyers.