Magazine Project Genre Research- Marie Claire

Another magazine I've chosen to look into is the Holiday 2017 issue of Marie Claire. This special issue actually has various different cover designs with each a similar layout. This monthly publication is also unique as it has a flip side to the main cover where there is another cover from the same photo shoot on the back, along with the articles being flipped halfway through the magazine. This is an intriguing way to market a magazine as it is more likely to catch the consumer's eye and make them want to read it, also resulting in a longer magazine. This particular cover has the focal point as Gwen Stefani, popping out against the black background. To add to this, the text used is large and stands out in a red and white color to attract the reader greater. Another interesting tool I noticed the designer of the magazine used was that they made the title in a bright red color to connect to her nails in this photo, making the color scheme more cohesive. As for the articles included, there are more sophisticated themes and topics discussed throughout this magazine targeted at a twenties-middle aged women audience. For this reason, articles of spreads of clothing and accessories from high-end brands such as Prada and Dior to advice on what to give as gifts for the holiday season are incorporated. Also to be noted is how they use titles that rhyme or are intriguing in some way such as "Folk Rocks" and "Tickled Pink". The same simple font for titles is used throughout the magazine for each title to help make the magazine feel more put together. Advertisements in this issue are placed for around 10 pages before the table of contents is introduced, similar to the layout of other magazines. On the table of contents page, a layout seen in numerous other fashion magazines is used where a photo of the celebrity being interviewed is placed on the page with the contents of the magazine on the left or right of them. As designer and high-end brands are sold in this magazine, it is understandable why ads that are included are for products such as Gucci perfume and Céline purses. The distribution number for this magazine is 411,149 in France, 969,965 in the U.S., and 227,729 in the UK. The magazine has won Magazine of the Year by the Accessories Council of Excellence Awards in 2011, also having three of its stories win in the Exceptional Magazine Story Category at the Exceptional Merit in Media Awards in the same year.