Target Audience Magazine Research (Vogue)

Vogue magazine is one of the most globally respected fashion and lifestyle magazines that has been around since 1892, still finding great success. Reaching an audience of majority women from the ages 16-40 year olds, Vogue Magazine is thoughtful and smart in the way they market their magazine to the age of technology through their cultural and fashion appeal that attract readers of all walks of life.

Social Media:

As with every other magazine, Vogue takes advantage of its online audience through social media accounts including on Instagram, Twitter, and Facebook. In the case of Instagram, Vogue runs an American and an International account, reaching an even wider audience. Posts include stories about influential and inspiring people, celebrities, and fashion trends. This is useful in giving Vogue a stronger and more positive reputation that will intrigue readers due to their care for global issues and cultural trends. Also, Vogue runs various twitter accounts for different countries and runway news where they promote their online publications on their website and show how diverse their content is, attracting more readers. To tie into online content as a whole, Vogue also brings its magazine to the internet through its micro-content, such as short Q&A videos with celebrities, that can be read in more detail in the print copy, as this aids in making people buy it.

Vogue Festival:

This promotional event that has been hosted for 4 years as of 2018, held in Australia and is a two day event. It is filled with fashion shows, styling sessions, pop-up shopping opportunities, talks with celebrities, designers, fashion professionals, and much more. Vogue magazine editors are also attending to allow for the public to gain tips and tricks from them on the best beauty and styling of the season. The festival partners with various brands including Spendless Shoes where people can customize their own pair of shoes right at the event. Opportunities with celebrities and artists such as former Miss Universe Australia, Olivia Rogers, gives attendee the change to have their shoes customized by her if they preferred. This intriguing fashion opportunity and so many more events fill the weekend with fun that will make the people attending appreciate and be that much more intrigued to Vogue magazine. The overall goal of this festival was to grow people's loyalty to the magazine and attract younger readers.

Email Marketing:

Vogue magazine uses another marketing technique that is popular among print media in the age of the internet, and that is an email list. Due to the fact people don't as often go out to buy magazines in the literal form, Vogue takes advantage of its newsletter called Vogue Daily that emails out the latest celebrity style news, beauty tips, cultural news, and much more. By receiving emails and content every day from this magazine, the subscribers may be more intrigued to read more than a short email and go out to buy a magazine filled with pages of content.

To incorporate these ideas into my own magazine, I may consider making an email list and adding that option to my website so that people who may not be subscribed to the print media will be more likely to eventually buy it when they receive the content they do from the newsletters. Also, creating a festival like Vogue festival for Belle Fleur may prove to be effective because it has been for Vogue in past years.