Traditional Distribution Research

Traditional distribution of magazines includes a publisher hiring a magazine distribution agent to help with increased circulation and finding more success with their print media. Costs paid to distribution agents and companies who are stocking your magazine may include postage and labeling costs, along with delivery costs to retailers. Some distribution steps that go into different magazines' distribution include packaging, staging, mailing, shipping, and a follow-up. With these steps, once a publisher has printed copies of your magazine, they can begin distributing them throughout various outlets. These outlets could include, door-to-door sales, storefronts, supermarkets, waiting rooms, or a more successful distribution, from monthly subscriptions. Through these various steps and expenses, your magazine is able to best be distributed and gain more readers. An example of a local magazine distribution company I live near is South Florida Premium Distribution. The company is able to help the distribution of your magazine by delivering in Miami or any other part of Florida. They use zoning facilities and flexible routing tools that make it easy for you to get your magazine into circulation with success. They also are willing to negotiate prices of distribution based on distribution frequency, the number of publications for distribution, and a number of locations distributed.

I would utilize this model to distribute my own magazine by hiring a magazine distribution agent such as South Florida Premium Distribution. By using a local distribution agent, I can easily begin working to produce and send out my magazines to various other places around the world. Additionally, I would take advantage of using every outlet possible to sell my magazine, whether it be through newsstands or subscriptions. Using the array of locations, my magazine will become known more widespread and will gain readers who may shop in different outlets from a current magazine subscriber.