Digital Distribution Research: Elle

Similar to Vogue magazine, Elle takes advantage of an app to distribute their magazine to a wider audience in the digital age. Aside from this distribution, Elle magazine also has a website with various different features that increase their viewership and success. Elle's website is called Elle.com, and on it are various articles on fashion, lifestyle, and celebrity news, being updated daily. These daily articles and updates of what's going on in the fashion world are effective in drawing in more readers who may enjoy the article topics and be inclined to get a subscription. Along with these general articles, Elle also has multiple tabs that offer online subscriptions and newsletters. With the newsletter, readers are able to enter their email and name to receive bi-weekly newsletters of what's new in the news of fashion and lifestyle. Additionally, the subscription tab takes you directly to the Hearst website where you can buy a subscription to the magazine. To make this a more appealing offer to readers, Elle has teamed up with Harper's Bazaar to present a 1-year subscription to both magazines for only $10. This great offer and low price that is advertised online is effective in drawing in a larger amount of subscribers while also taking advantage of the digital distribution plan. Another option is available online is a subscription to the digital edition of Elle. On the website, it states how you fill out the form with information such as your name, address, and email, and you will be able to order a 6-month subscription for only $6. This is said to help you save 75% off the single copy version, and that you will receive it immediately on your phone or tablet. For this reason, the digital edition is available on iPhone, Android, Kindle Fire, and Nook. This is an extremely effective way to distribute a magazine digitally because it has a low price appeal and is easily accessible on a wide variety of devices.

To apply and adapt this to my own distribution plan for Belle Fleur, I could create a website with these same engaging features that will bring in more readership. This would include having daily news updates surrounding the fashion trends and lifestyle tips that make people want to read more. Additionally, I would include the tab about buying a subscription, with options for both print and digital.